Jeep, Land Rover and Range Rover News

Best Jeep video ever - drive, tear down, rebuild and drive in 4 minutes

January 30th, 2011 by admin

Each year in Halifax, Nova Scotia, the International Tattoo pits military teams from around the world in a series of strength, precision and group events. One of the newer events is for the Mechanics. They provide a vital service to keep troops rolling, so why not showcase their talents?

In this event, the talent is simple: how fast can your team drive in a Jeep, disassemble it into it’s major components, then reassemble and drive it again. A great testament to the simplicity of the older Jeeps… as it’s highly unlikely you’d try this with your new JK… :)

…and here’s the action at the event, in the heat of competition…though it’s not the full run through, just part of it.


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2011 Jeep Grand Cherokee review videos

January 2nd, 2010 by admin

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Jeep Crash Test Videos available

June 13th, 2007 by admin

Consumer Reports has some great crash test footage available now, and while it doesn’t cover every Jeep model, it covers most. The Wrangler, for example, is covered for the last generation only.

Since CR buys their own vehicles for testing, it’s hardly fair to expect them to have every single model and variant covered.

That said, the Wrangler doesn’t… fair so well in the testing. Offset frontal impacts are acceptable, while side impacts rate a marginal result with injuries to both the driver and rear seat passengers.

Overall it’s a useful tool for most owners, or those researching used cars.

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Chrysler being sold

May 14th, 2007 by admin

Cerberus Takes Over Majority Interest In Chrysler Group and Related Financial Services Business for $7.4 Billion From DaimlerChrysler

- Affiliate of Cerberus to acquire 80.1% equity interest in new company Chrysler Holding LLC; DaimlerChrysler AG to retain 19.9%

- Obligations for pensions and healthcare costs to be retained by Chrysler companies

- Transaction expected to result in net cash outflow of $0.65 billion for DaimlerChrysler

- DaimlerChrysler’s net profit according to IFRS in 2007 to be reduced in a range of $4.1-5.4 billion

- Equity ratio of DaimlerChrysler’s industrial business is expected to be over 40% by the beginning of 2008

- Extraordinary Shareholders’ Meeting to decide on change of name to Daimler AG

- DaimlerChrysler CEO Dieter Zetsche on the realignment of DaimlerChrysler AG: “We will be the leading manufacturer of premium vehicles and a provider of premium services in every market segment we serve worldwide.”

- UAW President Ron Gettelfinger: “The transaction with Cerberus is in the best interests of our UAW members, the Chrysler Group and Daimler.”

- Cerberus Capital Management Chairman John Snow: “Cerberus believes in the inherent strength of U.S. manufacturing and of the U.S. auto industry. Most importantly, we believe in Chrysler.”

The Board of Management of DaimlerChrysler AG (stock-exchange abbreviation DCX) has today decided, subject to the approval of the Supervisory Board and the relevant authorities, on the future concept for the Chrysler Group and the realignment of DaimlerChrysler AG. Completion of the transaction is subject to the satisfaction of customary closing conditions, including the receipt of regulatory approvals and Cerberus financing arrangements.

Details will be explained at a press conference in Stuttgart today at 2 p.m. CET/8 a.m. EDT.

Structure of the transaction
— An affiliate of private equity firm Cerberus Capital Management, L.P.,
New York, will make a capital contribution of $7.4 billion in return
for an 80.1% equity interest in the future new company, Chrysler
Holding LLC. DaimlerChrysler will hold a 19.9% equity interest in the
new company. Chrysler Holding LLC will hold 100% each of the future
Chrysler Corporation LLC, which produces and sells Chrysler, Dodge and
Jeep(R) vehicles, and the future Chrysler Financial Services LLC, which
provides financial services for these vehicles in the NAFTA region.

— Of the total capital contribution of $7.4 billion, $5.0 billion will
flow into the industrial business (Chrysler Corporation LLC) and $1.05
billion will flow into the financial services business in order to
strengthen the equity base of both businesses. DaimlerChrysler will
receive the balance of $ 1.35 billion. In addition, DaimlerChrysler
will grant a loan of $0.4 billion to Chrysler Corporation LLC.

— According to the agreement, upon the closing of the transaction,
DaimlerChrysler will transfer the industrial business of the Chrysler
Group completely free of debt. Due to the Chrysler Group’s anticipated
negative cash flow until closing in connection with its restructuring
plan, the transaction will give rise to a cash outflow of $1.6 billion
for DaimlerChrysler. The overall net cash outflow resulting from the
transaction will therefore be $0.65 billion. In addition,
DaimlerChrysler will have to discharge long-term liabilities of the
Chrysler Group in connection with the transaction. This will result in
prepayment compensation of approximately $878 million, to be borne by
DaimlerChrysler. The usual transaction costs will also be incurred.

— The Chrysler Group’s financial obligations for pension and healthcare
benefits towards its employees and the employees of the financial
services business related to the Chrysler Group will be retained by the
Chrysler companies. The pension plans are significantly over-funded at

Effects on key figures
The transaction will have the following effects on DaimlerChrysler AG:

— In total, current estimates indicate that net profit according to IFRS
in 2007 will be reduced by $4.1-5.4 billion.

— Due to the deconsolidation of the Chrysler companies and the resulting
reduction in the balance-sheet total, the equity ratio of
DaimlerChrysler’s industrial business is expected to increase to more
than 40% by the beginning of 2008.

— There will be no changes relating to the bonds issued and guaranteed by
DaimlerChrysler AG. In the financial services business for the
Chrysler, Jeep (R) and Dodge brands, Cerberus will take over the
financing previously provided by DaimlerChrysler AG.

— The 19.9% equity interest held by DaimlerChrysler AG in the new company
Chrysler Holding LLC will be included after closing at equity in the
Van, Bus, Others segment.

— The closing of the transaction is expected to take place in the third
quarter of 2007.

Dr. Dieter Zetsche, Chairman of the Board of Management of DaimlerChrysler AG and Head of the Mercedes Car Group: “We’re confident that we’ve found the solution that will create the greatest overall value - both for Daimler and Chrysler. With this transaction, we have created the right conditions for a new start for Chrysler and Daimler.”

Ron Gettelfinger, President of the United Autoworkers (UAW): “The transaction with Cerberus is in the best interests of our UAW members, the Chrysler Group and Daimler. We are pleased that this decision has been made, because our members and the management can now focus entirely on the development and manufacture of quality products for the future of the Chrysler Group.”

John W. Snow, Chairman of Cerberus Capital Management, L.P.: “We welcome Chrysler into the Cerberus family of companies and believe Cerberus will be a good home for Chrysler. Cerberus believes in the inherent strength of U.S. manufacturing and of the U.S. auto industry. Most importantly, we believe in Chrysler.”

Snow continued: “We would like to thank DaimlerChrysler for their good stewardship of this American icon over the last decade. We are aware that Chrysler faces significant challenges, but we are confident that they can and will be overcome. A private investment firm like Cerberus will provide management with the opportunity to focus on their long-term plans rather than the pressures of short-term earnings expectations.”

Business progress

In nearly ten years as DaimlerChrysler, a lot has been done to move the businesses forward. The synergies possible between Mercedes-Benz and Chrysler have been fully utilized. Additional potential for collaboration is limited between two businesses operating in such different market segments. The strong volatility and pressure on margins in the Chrysler Group’s North American core market have an increasingly negative impact on DaimlerChrysler’s overall profitability and share-price development.

The Chrysler Group has made substantial progress in recent years. For example, production hours per vehicle have fallen from 48 hours in 2001 to just over 30 at present. Quality has improved by more than 40% over the past six years. Since 2002, more than $10 billion has been invested in new production facilities and technologies. And with 34 new models since 2001, Chrysler has one of the youngest product lines in the industry.

Zetsche: “As a result, Chrysler today is structurally more sound than its North American based competitors. And with Cerberus as a partner, Chrysler will have the best chances of utilizing its full potential.”

Ongoing collaboration

Existing projects with the Mercedes Car Group will be continued, for example in the development of conventional and alternative drive systems, purchasing, and sales and financial services outside the NAFTA region. Furthermore, a Joint Automotive Council will be established in which representatives of both sides will assess and decide on the potential of new and current projects. The Council will be led by board-level members from each company.

Zetsche: “We very much look forward to our continued cooperation as business partners, as we want to continue to reap the mutual benefits of working together. That’s one of the reasons why we’re retaining a 19.9% equity position in Chrysler.”

New Daimler AG

Due to the new corporate structure, the name of DaimlerChrysler AG is to be changed to Daimler AG. A decision on this is to be taken by the shareholders at an Extraordinary Shareholders’ Meeting probably in fall 2007.

The Board of Management of the new company will be reduced to six members. Tom LaSorda, Eric Ridenour and Tom Sidlik will leave the Board of Management with the Group’s sincere thanks.

There will no longer be a separate board position for procurement in the new Daimler AG. In the future, all procurement activities will be directly coordinated between the divisions. Within the Board of Management, Bodo Uebber will additionally assume overall responsibility for procurement.

The leadership teams of the Mercedes Car Group, the Truck Group and Financial Services will remain unchanged, as will the teams in the vans and buses businesses.

Zetsche: “We’ve done our homework in our corporate functions and in all of our divisions. As a result of our strategic review, we have a well-defined roadmap to lead us into a good future.”

The Mercedes Car Group will generate a return on sales of at least 7% this year, with higher rates to follow in the coming years.

The Truck Group will achieve an average return on sales of 7% over the cycle as of 2008. This represents a return on net assets of approximately 30%.

DaimlerChrysler is also a world leader and profitability benchmark for buses. And in the vans business, which is performing very well, the new Sprinter will continue the success story of its predecessor.

The Financial Services division aims to earn a return on equity of more than 14%.

Growth perspectives

Zetsche: “We have a strong starting position. We have an above-average financial power. And our future prospects are promising.” The Group has defined the following main areas for continued growth:

— Further expansion in the core business, which means in the traditional
segments that are the most profitable and have the highest growth
rates, as well as exploiting new market opportunities on a regional
— Continued development of innovative, customer-oriented and tailor-made
services and activities, pursuing opportunities both up and down the
value chain.
— Strengthening leadership in sustainable, responsible and
environmentally friendly technologies.

By focusing on these three areas, Daimler’s full potential is to be exploited and enterprise value is to be increased further through profitable and sustainable growth. Daimler intends to do this on its own, while continuing to benefit from opportunities of scale with Chrysler.

Zetsche on Daimler’s goals: “We will be the leading manufacturer of premium products and a provider of premium services in every market segment we serve worldwide. And we will pursue our commitment to excellence based on a common culture, a great heritage of innovation and pioneering achievements and - with Mercedes-Benz - the strongest automotive brand in the world.

Cerberus Capital Management, L.P., New York, is one of the largest private investment firms in the world, with approximately $23.5 billion under management in funds and accounts. Founded in 1992, Cerberus currently has significant investments in more than 50 companies that, in aggregate, generate more than $60 billion in annual revenues worldwide.

For the reader’s convenience, the financial information has been translated from euros into US dollars at an assumed rate of EUR1 = $1.35. The convenience translation does not mean that the euro amounts actually represent the corresponding dollar amounts stated or that they could be converted into dollars at the assumed rate.

This document contains forward-looking statements that reflect our current views about future events, including, among others, the pendency and consummation of the transaction with Cerberus Capital Management, L.P. regarding Chrysler Group. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an economic downturn or slow economic growth, especially in Europe or North America; changes in currency exchange rates and interest rates; introduction of competing products and possible lack of acceptance of our products or services; competitive pressures which may limit our ability to reduce sales incentives and raise prices; price increases in fuel, raw materials, and precious metals; disruption of production or delivery of new vehicles due to shortages of materials, labor strikes, or supplier insolvencies; a decline in resale prices of used vehicles; our ability to close the transaction with Cerberus Capital Management, L.P., regarding Chrysler Group; the ability of the Chrysler Group to implement successfully its Recovery and Transformation Plan; the business outlook for our Truck Group, which may experience a significant decline in demand as a result of accelerated purchases in 2006 made in advance of the effectiveness of new emission regulations; effective implementation of cost reduction and efficiency optimization programs, including our new management model; the business outlook of our equity investee EADS, including the financial effects of delays in and potentially lower volume of future aircraft deliveries; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety, the resolution of pending governmental investigations and the outcome of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk Report” in DaimlerChrysler’s most recent Annual Report and under the headings “Risk Factors” and “Legal Proceedings” in DaimlerChrysler’s most recent Annual Report on Form 20-F filed with the Securities and Exchange Commission. If any of these risks and uncertainties materialize, or if the assumptions underlying any of our forward-looking statements prove incorrect, then our actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements. Any forward-looking statement speaks only as of the date on which it is made.

2008 Jeep Liberty

May 9th, 2007 by admin

2008 Jeep® Liberty – All-new From the Ground Up

* All-new 2008 Jeep® Liberty remains true to its legendary 4×4 heritage
* Improved on-road ride and handling with new independent front and new five-link rear suspension systems
* All-new Jeep classic exterior styling, functional interior space and upgraded amenities designed to broaden its appeal to consumers
* Industry-exclusive Sky Sliderâ„¢ full-open canvas roof

2008 Jeep Liberty 1

2008 Jeep Liberty 2

2008 Jeep Liberty interior

2008 Jeep Liberty Sky Roof

The Jeep® Liberty has remained a leader in the mid-size sport-utility vehicle (SUV) market since its introduction in 2002. The popular mid-size SUV gives off-road enthusiasts and owners their own sense of personal freedom and capability that only defines the Jeep brand.

All-new from the ground up for 2008, the Jeep Liberty remains true to its legendary 4×4 heritage by offering two Jeep Trail Rated® four-wheel-drive systems – Command-Trac® and the all-new Selec-Trac® II. On-road ride and handling have been improved and refined with the new independent front suspension, new five-link rear suspension and rack-and-pinion steering.

The Liberty’s exterior has been redesigned, and takes on a more rugged, classic Jeep look that is sure to captivate the attention of current Jeep Liberty owners and broaden its consumer appeal. Inside, cargo and storage space increases and seat comfort improves. Making its world debut is the new Sky Slider™ full-open canvas roof, an industry-exclusive; giving the Jeep Liberty that “Only in a Jeep” open-air experience. Remote start, rain-sensing wipers, memory seats and mirrors, and express up/down windows are added to the vehicle’s ever-growing list of available features and options. There are two models – Jeep Liberty Sport and Jeep Liberty Limited.

The all-new 2008 Jeep Liberty stands out from the competition by offering customers classic Jeep design, two four-wheel-drive systems, refined on-road ride and handling, cargo and utility, as well as features that are not typically found on vehicles in the mid-size SUV segment.

The all-new Jeep Liberty is designed to appeal to customers who are looking for Jeep 4×4 capability as well as comfort and convenience. It is targeted to young couples and new families, as well as professional, young single men and women between 30 and 40 years of age, balanced male to female. Jeep Liberty owners will balance day-to-day responsibilities with their passion for adventure as well as the outdoors. They are athletic, and pursue activities that combine their various interests with their active lifestyle. The Jeep Liberty will be available at Jeep dealerships starting in the third quarter of 2007.

The all-new 2008 Jeep Liberty offers a balance of off-road capability and on-road refinement.

* All-new independent front suspension, all-new five-link rear suspension, and a power rack-and-pinion steering system contribute to the all-new 2008 Jeep Liberty’s blend of on-road ride comfort and nimble, confidence-inspiring handling
* Two four-wheel-drive systems – all-new Selec-Trac II, full-time four-wheel-drive system and Command-Trac, a part-time four-wheel-drive system – both are Jeep Trail Rated
* The 3.7-liter SOHC V-6 engine provides the 2008 Jeep Liberty with competitive peak power and torque while providing smooth, quiet operation and proven durability. It produces 210 hp (157 kW) @ 5,200 rpm and 235 lb.-ft. (319 N•m) of torque @ 4,000 rpm. Fuel economy has been improved and now achieves an estimated *16 city (18 mpg using 2007 EPA standards), and *22 mpg on the highway (23 mpg based on 2007 EPA standards).
* Two transmissions are offered on the Jeep Liberty in the United States: a six-speed manual transmission and a four-speed automatic transmission
* The 2008 Jeep Liberty was designed and engineered under the Chrysler Development System (CDS), the comprehensive, coordinated and disciplined product creation process that improves quality and speed-to-market while reducing costs and encouraging practical innovation in new products

In its first redesign since its introduction, the all-new 2008 Jeep Liberty embraces its roots by taking on a more rugged, classic Jeep design that is guaranteed to strengthen its draw to current owners and broaden its appeal to a new audience.

* Jeep classic exterior styling and functional interior space are designed to broaden its consumer appeal
* Industry-exclusive Sky Slider full-open canvas roof brings “Only in a Jeep” open-air experience to mid-size SUV market
* Cargo capacity increases and front and rear passengers will notice the improved seat comfort along with added space

Safety and Security
The 2008 Jeep Liberty has a full range of active and passive safety systems. Among the vehicle’s standard equipment are Electronic Stability Program, Electronic Roll Mitigation, All-speed Traction Control, Brake Assist, advanced anti-lock brakes, rain sensing wipers, Tire Pressure Monitoring, and side-curtain air bags.

The 2008 Jeep Liberty offers the MyGIG Multimedia Infotainment Systemâ„¢ a completely integrated audio, navigation, entertainment and hands-free communication system. MyGIG allows customers to use touch screen or voice commands to control features, and includes a 20-gigabyte hard drive where music and photos can be stored. The system also includes a voice-memo recorder feature. MyGIG supports real-time traffic information, available through SIRIUS Satellite Radio, and can provide an alternate drive route based on traffic conditions. All of these functions can be controlled through voice commands and by utilizing a touch screen.

SIRIUS Satellite Radio provides U.S. customers with 130 channels, including 100 percent commercial-free music, sports, news, talk, entertainment, traffic and weather. And the UConnect® hands-free communication system uses Bluetooth® technology to provide wireless communication between the customer’s compatible mobile phone and the vehicle’s on-board receiver.

The 2008 Jeep Liberty will be built using Chrysler Group’s modern production process, called the Flexible Manufacturing Strategy (FMS). FMS allows multiple products to be produced at one plant in a time-efficient manner that are a higher quality for lower cost. At the core of the new manufacturing process is the heavy use of robots at the Toledo (Ohio) North Assembly Plant.

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Jeep Compass Rallye Edition

May 9th, 2007 by admin

New Rallye Package from Mopar® Is Available for 2007 Jeep® Compass

* Rallye Package outfits Jeep® Compass from head to toe with cool exterior accents
* Mopar® Body kit adds Rallye car toughness to athletic Jeep Compass styling
* Rallye Package available on Jeep Compass models sold in United States and international markets

Jeep Compass Rallye Edition side

Jeep Compass Rallye Edition front

The Jeep® brand continues its expansion into new territory and into the world of rallye car toughness with a new body kit from Mopar®. For a limited time, a new Rallye Package featuring Authentic Jeep Accessories from Mopar will be available for both 4×2 and 4×4 2007 Jeep Compass and Jeep Compass Limited models. Mopar is the Chrysler Group’s original equipment parts manufacturer.

Arriving in U.S. and international markets in late 2006, the Jeep Compass is an all-new compact sport-utility vehicle that combines classic Jeep cues with contemporary lines. The Mopar Rallye Package takes this sleek style another step, wrapping Jeep Compass’ modern design in an aggressive toughness.

The Rallye Package from Mopar enhances the sleek, sophisticated and expressive styling and appearance of the Jeep Compass. It embellishes its modern Jeep appeal and gives the Compass a character all its own.

The Jeep Compass Rallye Package – available in Black, Silver, Inferno Red, Jeep Green and Steel Blue – includes:

* Unique 18-inch x 7-inch black-painted aluminum wheels with machined edges and chrome center caps
* Roof-mounted rear spoiler that adds performance-oriented styling
* Auxiliary driving lights with covers that feature the Jeep logo
* Bright exhaust tips that reinforce the Compass’ forceful personality
* Chrome Rallye badge
* Mopar body kit featuring front and rear fascia overlay appliqués, lower honeycomb front fascia grille and side sill lower panels and door appliqués

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the Jeep Compass Rallye Package is $1,985 (Sport) and $1,850 (Limited). Limited production began in April for the United States and international markets. Pre-orders are being taken now.

The Jeep Compass Rallye edition debuted as a concept vehicle at the 2006 Frankfurt Motor Show.

Jeep Compass competes in the compact sport-utility segment, which is expected to grow considerably in the next decade, giving the Jeep brand the opportunity to grow with it. Annual compact SUV volume in the United States for the 2006 calendar year was 520,045 units, up 34 percent from 387,828 units in 2005. The compact SUV segment is expected to continue to grow to 814,000 units by 2016. This is a great opportunity for the Jeep brand to attract new buyers who want a stylish, fuel-efficient, affordable, safe and capable SUV.

Authentic Jeep Accessories from Mopar are available for purchase and installation at Chrysler, Jeep and Dodge dealerships across the United States. Mopar accessories are covered under DaimlerChrysler’s 3-year/36,000-mile New Vehicle Limited Warranty or Mopar’s 12-month/12,000-mile Limited Warranty, whichever is more favorable to the customer. These warranties are serviced by Chrysler, Jeep and Dodge dealerships. More information is available at

Oh yeah, this is great. I hope the US auto industry doesn’t wonder why it’s sucking wind right now…

“The Jeep® brand continues its expansion into new territory and into the world of rallye car toughness with a new body kit from Mopar®.”

So, this image of toughness is based on plastic body cladding, meant to embody a sport the brand doesn’t even participate in? Please, someone stop this insanity…

Need some Bump in your Trunk? Jeeps and Kicker

May 8th, 2007 by admin

Loud and Clear: Mopar(R) Performance Parts Partners With Stillwater Designs to Develop Kicker(R) Audio System Upgrade Kits

– Audio system upgrade kits are OEM-engineered to interface with factory- installed base or premium audio systems for Chrysler, Jeep(R) and Dodge vehicles

– Plug-and-play design provides in-a-snap installation

– Pumps up the bass and enhances sound clarity

CENTER LINE, Mich. — Developed in cooperation with Stillwater Designs, Mopar(R) Performance Parts announced the availability of exclusive OEM-engineered Kicker(R) audio system upgrade kits for Chrysler, Jeep(R) and Dodge vehicles. Mopar is the Chrysler Group’s original equipment parts manufacturer.

The Mopar/Kicker audio system upgrade kits — the highest-output system from an OEM — deliver enhanced clarity and add power, weight, realism, detail, depth and impact to the sound. The kits pack from 400 to 768 watts of pavement-pounding bass. Component enclosures provide cosmetic integration with the existing factory-installed base or premium vehicle audio system.

“This is cutting-edge OEM design innovation for a high-performance vehicle audio system,” said Chris Cortez, Senior Vice President - Global Service & Parts, Chrysler Group. “The upgrade kits allow our customers who crave great sound precision to customize their systems for when they hit the road. Our factory-engineered parts and accessories are designed to provide compatibility in function and fit.”

Each of the exclusive, three-stage upgrade packages is designed for plug- and-play installation. The kits also minimize sound distortion.

Stage One

The stage one upgrade kit includes an amplified subwoofer allowing the driver and passengers to “feel the bass.”

Stage Two

The stage two upgrade kit includes an amplified subwoofer and speaker replacement system featuring titanium tweeters that extend the system’s frequency range. Special mid-range cone materials provide clarity to vocals for a more accurate sound quality.

Stage Three

The stage three upgrade kit includes an amplified subwoofer, speaker replacement system and amplifier. The 32-bit digital signal processing amplifier adds power, equalization and surround sound for concert hall-like performance quality through eight-channels of amplified sound. Once installed, the system interface allows the amp settings to be identified and automatically adjusted for the vehicle. The tailored-to-fit DSP equalization enhances sound quality.

The Kicker stage audio upgrade kits from Mopar are available for purchase and installation at Chrysler, Jeep and Dodge dealerships across the country. Mopar/Kicker audio upgrades are covered under Mopar’s 12-month/12,000-mile Limited Warranty. This warranty is serviced by Chrysler, Jeep and Dodge dealerships.

Upgrade kit pricing varies depending on vehicle year, make, model and factory-installed system in vehicle (base or premium).

Visit for a full line of Mopar Performance Parts.

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Land Rover donates 4 millionth vehicle to foundation

May 8th, 2007 by admin

IRVINE, Calif. — Land Rover today passed a historic milestone when the four millionth vehicle rolled off the production line, 59 years after production began at the company’s factory in Solihull.

The vehicle, a Land Rover LR3, was donated to the Born Free Foundation, a charity dedicated to wildlife conservation and animal welfare. It was collected by the actress Joanna Lumley, Born Free’s Founder patron, and will become a ‘Rapid Response Rescue’ vehicle for deployment across the UK and Europe.

Will Travers, Born Free chief executive, said, “This important vehicle will enable us to carry out important frontline conservation and animal welfare missions at will. Without Land Rover’s support we simply would not be able to reach some of the off-road remote destinations or tackle some of the rescues that are a vital part of our work.”

This summer is likely to see the Born Free Rapid Response Rescue Discovery 3 extensively used by Born Free’s partner, British Divers Marine Life Rescue, rescuing, treating and releasing stranded or abandoned marine mammals, especially Common and Grey seals, who frequently get into trouble along Britain’s shores during the breeding season.

Born Free has been one of Land Rover’s Global Sponsorship Partners since 2002. The sponsorship includes financial and vehicle support in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. In 2006 Land Rover’s support contributed to the rescue and relocation of three lions from a circus in France to Shamwari in South Africa.

Land Rover has pioneered responsible off-roading through its ‘Fragile Earth’ policy globally and Tread Lightly support in North America for many years and currently works with Earthwatch, Royal Geographical Society (RGS), China Exploration and Research Society (CERS), and Biosphere Expeditions.

Land Rover helps sustain over 50,000 jobs and exports 78 percent of all production, generating substantial wealth for Britain. Since the production of the 3 millionth Land Rover in 2001, an average of 700 cars have rolled off the production lines per day.

Phil Popham, managing director of Land Rover, said, “We are delighted to hand this car over to Born Free. The production of the four millionth Land Rover is a major milestone and it is only fitting that it goes to such a worthy cause. I’m proud of our support for the charity and the company’s contribution to both the local and national economy over the past 59 years.”

Dana Corp supplies the 2007 Wrangler with bits

March 20th, 2007 by admin

Dana Corporation Providing Drivetrain Components for New 2007 Jeep(R) Wrangler

Supplier Continues 66-Year History with Vehicle

Dana Corporation announced today that it is supplying Spicer(R) front and rear axles and Spicer Life Series(R) front and rear propshafts to the Chrysler Group for the new 2007 Jeep(R) Wrangler. The enhanced axles and Spicer Life Series propshafts are designed to reduce noise, vibration, and harshness (NVH), while the propshafts also help to improve crash performance.

Dana has provided axles and propshafts continuously for the Jeep Wrangler since the Willys MA was first introduced in 1941. The supply arrangement is believed to be the longest in the automotive industry.

“Dana is pleased to extend its historic relationship with this vehicle by providing enhanced axles and new propshaft technology for the new 2007 Jeep Wrangler,” said Michael J. Burns, Dana chairman and CEO. “By working closely with the Chrysler Group, we have been able to reduce component complexity while providing drivers with advanced drivetrain technology.”

Dana provides front and rear steel propshafts for both the standard and extended-wheelbase versions of the Wrangler. The front propshafts feature staked-and-centered cardan universal joints, which improve refinement - resulting in an enhanced high-speed dynamic performance.

The propshafts on both the standard and extended-wheelbase versions feature a splined-tube design, which allows for additional plunge beyond a straight-tube design. The manufacturing technology ensures precise component orientation, which substantially improves propshaft balance characteristics.

The enhanced Spicer front and rear axles are balanced for improved NVH characteristics. The rear axles are available with an optional Spicer Trac- Lok(R) limited slip differential.

The new 2007 Jeep Wrangler also features a Victor Reinz(R) cylinder-head cover assembly on the 2.4L engine and exhaust manifold gaskets on the 4.0L Power Tech engine.

About Dana Corporation

Dana is a leading supplier of drivetrain, chassis, structural, and engine technologies. Dana people design and manufacture products for every major vehicle and engine producer in the world. Based in Toledo, Ohio, with operations throughout the world, Dana is focused on being an essential partner to automotive, commercial, and off-highway vehicle customers, which collectively produce more than 60 million vehicles annually. The company’s continuing operations reported sales of $8.6 billion in 2005. Dana’s Internet address is

Dana and certain of its U.S. subsidiaries are operating under Chapter 11 of the U.S. Bankruptcy Code as debtors in possession. Information about the bankruptcy proceedings can be found at While Dana continues its reorganization under Chapter 11, investments in its securities are highly speculative. Although shares of Dana common stock continue to trade on the OTC Bulletin Board (OTCBB) under the symbol “DCNAQ,” the trading prices of the shares may have little or no relationship to the actual recovery, if any, by the holders under any eventual court-approved reorganization plan. The opportunity for any recovery by holders of Dana common stock under such reorganization plan is uncertain and shares of Dana common stock may be canceled without any compensation pursuant to such plan.

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What SUV buyers want - study tells all

March 20th, 2007 by admin

Luxury SUV Shoppers Want Comfort and Performance, While Non-Luxury SUV Considerers Look for Fuel Efficiency and Reliability

Kelley Blue Book ( and Kelley Blue Book Marketing Research’s latest report series, Brand Watch, which reveals key decision factors among consumers in the purchase consideration process, shows the two most important factors of luxury SUV shoppers are driving comfort and driving performance, whereas the non-luxury SUV shopper considers fuel efficiency and durability/reliability the two most important factors in considering an SUV. Falling in the middle of the top five consideration factors for both of these groups is safety. Among luxury SUV shoppers Lexus ranked No. 1 for driving comfort, their top consideration factor. Among non-luxury SUV considerers, Toyota ranked No. 1 for fuel efficiency, durability/reliability and safety, the segment’s top three consideration factors.

Brand Watch asked both luxury and non-luxury SUV intenders their opinions and perceptions regarding up to 17 different attributes associated specifically with SUVs. New-vehicle shoppers were asked to not only rank these attributes in importance, but to also rate each manufacturer on those important factors. The price-point difference between luxury and non-luxury SUV considerers leads the top five attributes among these two consideration groups to be nearly opposites.

Shoppers who can afford a luxury vehicle can also afford gas at $3.50 a gallon and are much more concerned with driving performance and driving comfort than fuel efficiency and reliability. Those concerned with fuel efficiency and reliability are much more cost-conscious overall and less likely to consider a luxury vehicle.

In the luxury SUV shoppers group, GMC’s luxury Denali line topped the rankings for seating-capacity, towing and being family-friendly, but tied for last place with Saab among considerers when it comes to prestige and brand status. In the prestige and brand status category, consumers ranked Mercedes-Benz at the top. For brand cachet and perception among consumers, HUMMER and Cadillac came in close behind Mercedes-Benz among luxury SUV shoppers. And while Hummer placed high for brand and prestige, the military-style vehicle ranked last for luxuriousness and sophistication, where again Mercedes-Benz garnered the top slot.

Perceptions of vehicle brands in the non-luxury shopping group placed Toyota and Honda high for the majority of attribute categories including comfort, reliability and safety, but when it comes to stylishness, layout/design and versatility/flexibility, non-luxury SUV intenders rate Ford highest for those attributes.

In-market shoppers’ make/model choices are clearly influenced by brand perceptions and brand-level campaigns. It appears that the branding campaigns executed by some of the domestic luxury SUV brands are paying off.

Available to vehicle manufacturers and auto industry professionals, Brand Watch taps into more than 12,000 active and in-market shoppers annually to determine their perception of vehicle makes within specific automotive segments. Brand Watch further delves into how each manufacturer’s brand equity differs across vehicle segments, compares the relative standing of each make vs. competitive makes, and the decision factors of shoppers within each make and segment. Detailed demographic and psychographic information is also collected, reported and detailed throughout Brand Watch’s comprehensive study available quarterly from Kelley Blue Book Marketing Research.

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