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Experts Join Jeep(R) to Share Winter Sports Safety Tips at the 2007 Winter X Games

January 19th, 2007 by admin

What: More than 12 million Americans will take advantage of the winter
season and spend time outdoors sledding, skiing, snowboarding or
snowmobiling this year. Of those, nearly 400,000 - or
approximately one out of every 30 - people will sustain an injury.
To help prevent these injuries and keep children and families
safe, Dr. John R. Tongue and professional snowboarder Stacy Thomas
have teamed up with the Jeep(R) Safe Way to Play campaign to offer
important winter sports safety tips.

Dr. Tongue and Thomas will explain:
- Key facts about winter sports-related injuries
- The most common causes of sledding, skiing and snowboarding
accidents, and how to avoid them
- Additional ways to stay safe while traveling to and from the
slopes

Who: Dr. John R. Tongue: An orthopedic surgeon specializing in sports
medicine, trauma/fractures and arthroscopic surgery. A fellow of
the American Academy of Orthopaedic Surgeons, Dr. Tongue has co-
authored a study on “The Hidden Dangers of Winter Sliding” and has
contributed to such varied media outlets as the Associated Press,
New York Times, Seattle Times, Pittsburgh Post-Gazette and has
conducted numerous television interviews.

Stacy Thomas: A professional snowboarder, Thomas has been skiing
since she was 3 years old and has been snowboarding since she was
6. At the age of 22, she has undergone three ACL surgeries due to
winter sports injuries and knows first hand the many do’s and
don’ts of staying safe on the slopes.

When: Wednesday, January 24 8:30 - 9:30 a.m. MT*

Dr. John Tongue and Thomas are available for on-site TV interviews
at Buttermilk Mountain where they can demonstrate various safety
tips

1:30 - 4 p.m. MT*

Dr. John Tongue is available to conduct one-on-one media
interviews, including phone interviews

Thursday, January 25

8 a.m. - 1 p.m. MT*

Dr. John Tongue is available to conduct one-on-one media
interviews, including phone interviews

*Please schedule all interviews in advance by calling 312-464-1984
x240 or emailing Kodi Moore at Kmoore@clearblue.biz.

Where: 2007 Winter X Games
Buttermilk Mountain
Aspen, Colo.

Other: With millions of people watching as athletes perform daring stunts
during the 2007 Winter X Games, this is the perfect opportunity to
reach consumers with an important safety message before they head
to the slopes and try to imitate what they’ve seen on television.

The Jeep brand has been dedicated to safely transporting consumers
anywhere they want to go for more than 66 years. As part of an
overall focus on safety, Jeep not only wants to make sure
consumers get to where they’re going this season, but wants to
make sure drivers and passengers are playing safely once they
arrive at their winter sport destinations.

Contact: Jodi Tinson (248) 512-2944 jt658@dcx.com

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Drive online relaunches

January 19th, 2007 by admin

ORANGE, Calif., Jan. 19 /PRNewswire/ — The Action Pursuit Group (APG), an operating company of Apprise Enthusiast Media LLC, today announced the re- launch of www.driveonline.com, a fully interactive digital extension of APG’s Drive! magazine.

Established over 20 years ago in 1986, Drive! magazine is the nation’s most comprehensive resource for automotive events and is annually distributed to over 4,500 automotive specialty shops and stores and at over 400 events. Automobile enthusiasts who share a passion for rodding, racing, building, buying and restoring collector cars and trucks will find the newly remodeled website to be a resourceful and exciting extension of Drive! magazine.

Craig Nickerson, CEO of APG, said, “We are very excited about the re- launch of the Drive! website, which will enable us to better promote the magazine while serving the needs of automotive enthusiasts across all segments.” “The legacy site had been generating strong traffic for quite some time,” added Nickerson, “but we believe the enhancements to the new site will provide us and our advertising partners significant growth opportunities for years to come.”

For more information about the Action Pursuit Group, please contact Craig Nickerson at 714-939-9991 or craig.nickerson@apg-media.com.

The Action Pursuit Group

The Action Pursuit Group (APG) is an operating company of Apprise Enthusiast Media LLC. APG, which is based in Orange County, California, operates publications including Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks in the automotive segment; Bow & Arrow Hunting, Gun World and Knives Illustrated in the outdoor sports segment; Victorian Homes, Cottages & Bungalows and Romantic Homes in the shelter segment; and Action Pursuit Games, Ultimate Grappling and Inside Kung-Fu in the action enthusiast segment. Apprise Enthusiast Media is a strategic platform of Apprise Media LLC (www.apprisemedia.com), a leading investor in niche media.

Source: The Action Pursuit Group

CONTACT: Joanne Lessner, MarketcomPR, +1-203-622-1353,
jlessner@marketcomPR.com

Web site: http://www.driveonline.com/

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Archives Posts

Camp Jeep 2007 - Reg fees dropped $100

January 18th, 2007 by admin

AUBURN HILLS, Mich., Jan. 18 — Camp Jeep(R) 2007, the annual three-day mix of off-road driving and other family-friendly outdoor activities, will be held July 26-28 at the Oak Ridge Estate in Nelson County, VA, near Charlottesville.

Details about specific events will be announced later, but will definitely include trails for 4-wheeling, vehicle displays, activities for all ages, food and musical entertainment, and the opportunity for owners to talk about the ins and outs of their vehicles with Jeep engineers.

Registration for Camp Jeep, which is open only to Jeep vehicle owners, has been reduced by $100 from last year’s fees. Early bird registration is $245 per vehicle through March 31. After that, Camp Jeep registration is $295 per vehicle. Registration and additional information are available at http://www.jeep.com/campjeep.

“Camp Jeep is one of the premier owner-loyalty events in America, and the Blue Ridge Mountains are a beautiful backdrop for this hugely popular event,” said John Plecha, Director - Jeep Marketing and Global Communications. “The last time Camp Jeep was held in Charlottesville in
2004, nearly 10,000 Jeep vehicle owners and their families attended, making it the best-attended Camp Jeep ever. The Jeep vehicle lineup has expanded since then. That, plus the lower registration fees, and we could set a new attendance record this year.”

Four Jeep vehicles had been introduced, but were not yet on sale, when Camp Jeep was held last year at Road America at Elkhart Lake, WI. New owners of the redesigned 2007 Jeep Wrangler 2-door, the all-new 2007 Wrangler Unlimited 4-door, the all-new 2007 Jeep Compass and the all-new 2007 Jeep Patriot will be driving those vehicles to Camp Jeep for the first
time. They will be joined by owners driving other models in the Jeep family: the Jeep Liberty, Jeep Grand Cherokee and Jeep Commander. As in previous Camp Jeep events, owners are also expected to arrive with such Jeep heritage vehicles as CJs, Cherokees and Wagoneers.

This is the sixth time that Camp Jeep has been held at the Oak Ridge Estate. The first Camp Jeep was held in Camp Hale, CO in 1995.

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Archives Posts

Our new digs

January 4th, 2007 by admin

Bear with us gang - as you can see, we’ve got the new shell live.

Next up is the rebuilding of all the sections, categories and posts.

Thanks for your support.

Duane

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