Jeep, Land Rover and Range Rover News



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Jeep Jamborees in Canada Cancelled

February 19th, 2007 by admin

Well, it seems that the jeep Jamborees, while well supported at the club level, have fallen victim to DC cost cutting measures in Canada.

Not sure if this is public knowledge yet, but I’m posting it up for folks.

Now, there used to be between 6 and 8 events across Canada in past years. They started in Nova Scotia in June and wound up, IIRC, in Alberta in the fall.

I’ve been to the events on the East coast as a participant, and for a couple of years, as a trail guide. They were always top-class events, even if each years saw obvious cut backs.

My first event had a trailer loaded with all kinds of Jeep branded gear sitting on site. I must have bought a couple hundred dollars worth of hoodies, caps, stickers, etc. That same year all participants got a great pewter key chain.

The following year, the gear trailer had disappeared, as had the pewter key chains. No biggie, the meals were still included, and as a trail guide, my costs were waived, so the value prop was so much better personally, that I cared little about missing a key chain.

The following couple of years were basically the same - the club worked it’s butt off to ensure a first class event, the fought with AVP (the company hired by DC to run the events) to get the cheque they’d been promised to cover the club’s end of things (building bridges, supporting the event, managing the advertising, etc.).

Now, when I say fought, what i really mean is when the call went in to request the cheque, it was never as simple as just getting the cheque - there was always the subtle back and forth of two parties trying to get the most for themselves.

trouble was, you’ve got a local club trying to get what it’s owed and what was agreed to, and a company trying to save some dollars for themselves. never pretty, but more a PITA than anything else, really.

So, that brings us to today.

Sadly, as often happens, AVP got the call from DC saying the budget was gone for 2007 events. very sad news, but take heart. AVP has been working their butts off to try to secure sponsorship for the 2008 season, so this could well be a temporary blip in things.

Also, on a local level, I know plans are being reviewed to determine if a local club, for example, could support an event of this size on it’s own. I thin they’ll be able to put on a comparable event AND charge less for it - remember, at a club level, we’re talking about non-profits running the event, not a company that needs to cover overhead and turn a profit on each event.

I suspect what we’re goign to see in Canada is a change to how the events are managed and run. I think the same players will be involved, but that at a local, club level, there will be more involvement. Most clubs have what it takes to organize the event, so I suspect we’ll see the Jamborees in Canada go this way in the future.

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Land Rover Experience - think Jeep Jamboree in $100K Range Rovers

June 16th, 2006 by admin

OK, to be fair, it’s a bit more than “a Jeep Jamboree”. The Land Rover Experience happens at select locations and at select times during the year. They are 100% first-class events with 5-star accomodations and dining - hell, this one took place at the Biltmore Estate - hardly a tent in a field…

Land Rover off road

The guys over at Autoblog in the UK were lucky enough to snag an invite and are running a multi-part story. Here’s the teaser - more after you jump to them…

Over the last few years, the concept of ‘brand building’ has driven itself to the top of the list as arguably the key to automotive marketing and advertising. As such, driving schools have come to the fore among premium brands as favored tools in automakers’ effort to build brand loyalty, exclusivity, and that crazy little thing called ‘buzz.’

Range Rover off road

One such example is Land Rover, the Blue Oval’s luxury-lined UK off-road division, which has taken its Land Rover Experience global, establishing off-road driving centers around the world, from Dunkeld, Scotland to Johannesburg, South Africa. One of Land Rover’s newest Experiences is located in Asheville, North Carolina, nestled in the heart of the Blue Ridge Mountains on George Vanderbuilt’s Biltmore Estate. Naturally, when the opportunity knocked go get muddy for a few days on the grounds of America’s largest private home earlier this Spring, we convinced the powers that be at Weblogs Inc. to loosen the company purse strings for airfare, a room at the Inn on Biltmore Estate, etc.*

*(It is Weblogs Inc.’s official policy to pay its own way to all press junkets. Gifted trips are not accepted)

Upon touching down at Asheville’s diminutive airport, we were greeted by a Land Rover rep in a supercharged Range Rover Sport, at which point we were driven to the Biltmore in burgeoning (and surprisingly hip) Ashville, and given a tour of the 8,000 acre property, thereafter checking in at the Inn. While we were keen to get a look at the Biltmore house itself, we came to get dirty, and to learn a little bit off-roading and marketing the Land Rover lifestyle.

Sadly, as the evening was already drawing close upon us, mucking about in Britain’s finest off-road togs wasn’t on the menu for the day, so we repaired to the adjacent winery for a brief tasting before heading to dinner. Given its majestic surroundings, it’s understandable that…

Full story here at Autoblog

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2006 Jeep Jamboree season in Canada

May 4th, 2006 by admin

2006 Jeep(R) Jamboree Season

WINDSOR, ON, April 25 /CNW/ - Experience the go anywhere, do anything sensation during the 2006 Jeep(R) Jamboree season sponsored by the Jeep brand.

The series of five Jeep Jamborees held across the country from June to August, 2006 are the ultimate in off-road adventures.

For over fifty years, Jeep owners and their families have participated in these four-wheel drive week-ends of fun. This year participants can choose from spectacular trails in Nova Scotia, Quebec, Ontario and British Columbia.

“Jeep Jamborees are a fun, safe and environmentally sensitive way for a family or enthusiast to enjoy the full capability of their Jeep vehicle,” said Judy Wheeler, Vice President, Marketing, DaimlerChrysler Canada. “Whether
driving a Jeep Wrangler, Commander, Grand Cherokee or Liberty, we encourage owners to take the Jeep Jamboree challenge. And don’t forget your camera!”

Jeep Jamboree trails range in ratings from two (the least difficult) to nine (the most difficult) and are designed to accommodate all skill levels. For those that are new to off-roading or who need a refresher course in off-
road techniques, Jeep 101 is offered at the base camp of each event. Nearly 500 vehicles and 900 enthusiasts participated in the 2005 Jeep Jamboree season.

Each event is limited to approximately 100 vehicles for environmental reasons and interested Jeep owners are encouraged to register early. The cost to participate is $535 for a family (2 adults and 2 to 3 youths), $235 per
adult, $110 per youth (ages 7 to 15), $70 per child (ages 3 to 6) and no charge for children under three. Discounted, early-bird rates are available until April 30. All registration fees include seven meals.

2006 Jeep Jamboree Canada schedule:
- Annapolis Valley - Kingston, Nova Scotia, June 23 - 25
- Kawarthas Weekend No. 1 - Bobcaygeon/Buckhorn, Ontario, July 7 - 9
- Kawarthas Weekend No. 2 - Bobcaygeon/Buckhorn, Ontario, July 14 - 16
- Penticton - Penticton, British Columbia, August 4 - 6
- Knowlton - Knowlton, Qu�bec, August 18 - 20

To register for a Jeep Jamboree weekend or to obtain additional information, log on to www.jeepjamboreecanada.com or call 1-888-678-JEEP(5337).

About Jeep
———-
The vehicle currently offered as the Jeep TJ in Canada, will become the 2007 MY Jeep Wrangler when the all-new, from the ground up, model comes to market in the fall of 2006. The new Jeep Wrangler, unveiled at the 2006 North American International Auto Show, will continue to meet its mandate of being the most capable off-road vehicle in the world - and more.

Jeep’s global lineup now includes Jeep Commander, Jeep Grand Cherokee, Jeep Liberty, Jeep Compass, Jeep Patriot, the legendary Jeep Wrangler and the all-new Jeep Wrangler Unlimited.

The Jeep brand continues to gain momentum in Canada, with 2005 sales up 10.9 percent over 2004. There were 28,303 Jeep SUVs sold in Canada last year compared to 25,521 in 2004.

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