Dedicated to the spirit of adventure, the ambitious online project is a first in the automotive industry, reflecting the innovative and industry-leading positioning of Land Rover.

Content rich and fully interactive, Go Beyond is about lifestyle rather than cars. Incorporating the world’s first broadband TV channel to be launched by a car company, Go Beyond was launched at the New York International Auto Show on April 12.

The Go Beyond website and TV channel will focus on real people living lives much less ordinary and can be accessed on any computer with a broadband connection. It will also be displayed at major motor shows and will be ultimately available for download to mobile phones or hand-held consoles like the Sony PSP or iPod. A Go Beyond link on www.landrover.com takes users to the new site.
Six unique channels of Go Beyond TV will cover all aspects of 21st century adventure from travel, to amazing Land Rover off-road journeys, food and wine, and people and places. The content will be premium, contemporary and adventurous � three of the cornerstones of the Land Rover brand.

�Go Beyond is about going beyond personal boundaries and experiencing adventure in its many forms,� said Phil Popham, Managing Director of Land Rover. �It amplifies the core brand promise of Land Rover to Go Beyond. It will also enhance our dealer environments, and work in tandem with our landrover.com website to drive sales and further improve customer loyalty.�

While a limited amount of online material is already accessible on the website, much of the content on the new Go Beyond website will be launched at the British International Motor Show in London in July.